Nextiva, a leader in Unified Customer Experience Management (Unified-CXM), has unveiled a new 35,000-square-foot innovation hub in Bengaluru, strengthening India’s role in its global product and technology operations. This state-of-the-art facility—Nextiva’s largest outside the U.S.—will act as a center of excellence, driving advancements in product innovation and next-gen platform capabilities.
As part of its accelerated growth strategy, the company plans to onboard over 150 new hires in India, following a year in which it more than doubled its local team to 300 members. The expansion also includes the full integration of the Simplify360 brand, enhancing the company’s capabilities in AI-driven customer experience solutions and reinforcing its global leadership in the CX space.
“The next era of customer experience technology is being built in India,” said Tomas Gorny, Co-founder and CEO of Nextiva. “This isn’t just about expansion, it’s about acceleration. Our teams in India are building foundational AI technologies that will redefine how businesses connect with their customers globally. This is where category-defining innovation is happening.”
India now plays a pivotal role in shaping Nextiva’s product strategy, leading the development of several key innovations. A major AI-driven customer experience solution—slated for global launch later this year—has been primarily built by the India-based team. This group is integral to the evolution of Nextiva’s core platform, which powers over 10 billion customer interactions annually for more than 100,000 businesses worldwide.
The expansion also marks the full integration of Simplify360, the AI-powered, social-first CX platform acquired in 2023. Now operating completely under the Nextiva brand, Simplify360 adds strong expertise in AI, social media, and multichannel customer experience, further enriching Nextiva’s global Unified-CXM capabilities.
“India is not just our fastest-growing region, it’s a strategic center for our AI and product roadmap,” said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. “Our new office in Bengaluru is where we’re building the future of customer experience—intelligent, scalable, and designed to meet the complexity of tomorrow’s business challenges.”
Nextiva is the trusted partner for many of India’s most forward-thinking and influential enterprises, enabling intelligent, multichannel customer engagement across over 35 digital platforms. Industry leaders such as Tata Play, ITC, Xiaomi, Cred, Axis Max Life, ICICI Bank, Oppo, Upgrad, ZEE5, PhonePe, Meesho, and Kotak Securities use Nextiva’s Unified-CXM platform to deliver AI-powered, real-time customer experiences.
One standout example is Tata Play, which achieved a 40% reduction in customer resolution costs by streamlining support workflows and adopting WhatsApp as a key engagement channel through Nextiva’s technology.
Purpose-built for modern enterprises, Nextiva’s Unified-CXM platform integrates voice, messaging, chat, email, and social media into a single, AI-driven system. It eliminates silos, activates actionable intelligence across channels, and enables businesses to deliver personalized, coordinated customer interactions at scale.
Backed by Goldman Sachs and holding over 50 patents in AI, automation, and CX innovation, the company continues to set new benchmarks for the future of customer engagement worldwide.
