Moustache Group of Hotels has expanded its Select portfolio by launching a new property in Manali, aligning with its broader strategy to capitalize on rising tourism across northern India.
The company aims to open 50 additional properties by 2028, further strengthening its presence in major leisure destinations such as Kasol, Shimla, Nainital, and McLeodganj. The newly opened Manali property offers 49 keys and sits within one of Himachal Pradesh’s busiest travel corridors.
Explaining the rationale behind introducing the newest Select property in Manali, Abhishek Khandelwal, co-Founder and Director of the Moustache Group of Hotels, said, “We chose Manali because it’s one of India’s strongest mid-range hotel markets with consistent demand and diverse travellers seeking quality stays at the right price. Manali is currently experiencing a surge in footfall, with recent figures indicating over 15,000 tourists per day, driven by improved weather, post-Diwali travel, and the anticipation of more snowfall. Its accessibility and year-round inflow made it the ideal destination to introduce a Select property.”
At present, the group operates over 33 properties across 11 states, including five hotels under the Select category. Existing Select properties in Naukuchiatal, Mukteshwar, and Udaipur support the brand’s mid-budget positioning, which caters to both family and business travellers.
Originally known for its backpacker-focused stays, Moustache Group of Hotels has now diversified into multiple verticals. Moreover, these include Luxuria for premium experiential offerings and Select for high-performing mid-scale hotels. The company aims to achieve Rs 100 crore in revenue by 2026, with nearly half expected to come from the expanding Select portfolio.
Meanwhile, the broader tourism industry continues to offer strong growth potential. Analysts project that India’s tourism market will reach $26.24 billion in 2025 and could grow to $54.34 billion by 2030, driven by steady domestic demand and renewed interest in hill destinations.
