SuperBottoms, a sustainable baby and mum care brand based in Mumbai, has raised $5 million in a Series A1 funding round to support its plans to expand into new product categories and accelerate offline growth. Lok Capital and Sharrp Ventures led the round.
SuperBottom wants to broaden its physical presence to connect with more people in person and diversify its product line to appeal to a wider market.
SuperBottoms received funding in May 2022 from DSG Partners and Saama Capital totaling Rs 22.5 crore (roughly $3 million).
SuperBottoms, a company founded in 2016 by Pallavi Utagi, sells reusable baby and mom care products and claims to have served over 200,000 customers.
The startup offers products such as Cotton Langots, Potty Training Pants, Kid’s Clothing, and the innovative MaxAbsorb™ Period Underwear.
Pallavi Utagi, the Founder of SuperBottoms, expressed her gratitude towards the parent community for their unwavering support. She stated, “With the funds raised, we aim to drive initiatives that spread awareness about Cloth Diapering to a wider audience throughout the country. We’re thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children.”
Venky Natarajan, Managing Partner at Lok Capital, said, “Pallavi’s journey, born out of a real personal need as a new mother, is inspiring. The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy. SuperBottoms’ innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare.”