Moët Hennessy India is strengthening its presence in Uttar Pradesh—a market with a strong preference for whisky and a rising appetite for premium experiences.
To strengthen its presence, the company is now rolling out its renowned portfolio—which includes Glenmorangie, Belvedere, Chandon, Moët & Chandon, and Hennessy—across upscale retail outlets, premium hotels, and luxury lounges.
Notably, this expansion targets key cities such as Lucknow, Noida, Agra, and Ghaziabad, thereby ensuring greater accessibility to its premium offerings.
Following its success in metropolitan markets like Mumbai and Delhi, this move aligns with Moët Hennessy India’s broader strategy to drive premiumization in the spirits segment.
Consequently, it aims to meet the sophisticated preferences of consumers who value quality, appreciate heritage, and seek refined social experiences.
“Uttar Pradesh stands at the confluence of tradition and aspiration. The region is witnessing a clear shift in consumer preferences to refined, globally benchmarked preferences. We see strong traction for premium and above whisky, and our curated portfolio of Glenmorangie, a luxury Scotch single malt, is designed to meet this demand,” said Ipsita Das, Managing Director, Moët Hennessy India. “As a part of our expansion while we introduce the Glenmorangie Original, a classic favorite from the house of Glenmorangie, we are also introducing Glenmorangie Infinita 18 Years Old, a 19-time global award winner, single malt recently launched in India, aimed at the country’s growing base of connoisseurs and collectors.”
This expansion underscores the company’s dedication to redefining consumer standards and enhancing social gatherings with its world-renowned spirits.
As demand for curated, high-end experiences rises, Moët Hennessy India accelerates its premiumization strategy to capture the momentum of Uttar Pradesh’s rapidly growing luxury market.
