Marico’s digital brands have crossed Rs 1,000 crore in annual recurring revenue, and the company expects its food and premium personal care segments to contribute 25% of India revenues, according to Managing Director and CEO Saugata Gupta.
Gupta said Marico’s digital portfolio—which includes Beardo, True Elements, Just Herbs, and Plix—continues to scale rapidly across premium personal care and food categories. He noted that these brands remain on strong growth trajectories and are likely to maintain their momentum.
“Our digital brands have crossed Rs 1,000 crore in ARR (annual recurring revenue), and we expect the diversified portfolio…including premium personal care, to contribute at least 25% to our overall India business over the next three years,” Gupta said.
He stated that Beardo, the men’s grooming brand, has nearly reached profitability and now delivers a double-digit EBITDA, while D2C wellness brand Plix has already achieved break-even.
“Our objective is to immediately take it to a mid-single-digit to high single-digit EBITDA,” Gupta said, adding that the company aims “to grow well, and at the same time, grow profitably.”
Gupta acknowledged that True Elements, the health foods brand, and Just Herbs, the Ayurvedic beauty and personal care label, have yet to achieve break-even.
“So, over the next 18 months, we need to ensure they break even and continue to grow. Our objective of achieving 2.5x of FY24 ARR and a 10% EBITDA by FY27 remains intact,” he said.
He added that Marico’s broader food business, which includes Saffola and Coco Soul, has also crossed the Rs 1,000 crore ARR milestone.
“We expect the Foods category to return to over 20% growth by Q4 and also continue that momentum into Q1 next fiscal year. Our focus remains on ‘fewer, bigger, better, and relevant’ for the food business, as we have learned that scale drives profitability,” Gupta said.
Gupta further noted that Marico has improved gross margins by 1,000 basis points over the last two years and intends to maintain this progress.
“It’s critical that the diversified part of our portfolio not only drives top-line growth but also becomes significantly profitable,” he emphasized.
