Mahindra Holidays & Resorts India Limited (MHRIL) has unveiled its vision to become India’s leading leisure hospitality brand. The company plans to drive this transformation by scaling its core business and elevating member experience, which includes rapidly expanding its inventory to 10,000 keys by FY30.
MHRIL has also introduced Keystone, a Privileged Access Program that offers premium benefits such as concierge services along with flexible and simplified membership plans. In addition, the company is moving toward premiumizing its resort portfolio and has refreshed its brand identity by rebranding Club Mahindra as Club M to align with its transformation.
The company further aims to enter the luxury leisure segment by launching Mahindra Signature Resorts. These properties will cater to families seeking immersive, high-end experiences delivered with sophistication. MHRIL plans to scale this brand to 2,000 keys by FY30, according to a company release.
Manoj Bhat, MD & CEO of Mahindra Holidays, said, “For almost three decades, Mahindra Holidays has shaped how Indian families holiday, which gives us a competitive edge. The demand for experiential holidays is rising swiftly due to increasing affluence. We recognize that family extends beyond the traditional sense to encompass meaningful connections and shared experiences. Hence, we are embarking on our two-brand strategy to gain a leadership position in the leisure market.”
