The logistics technology firm Pidge has launched its services available in all major cities across India. Pidge aims to achieve digital parity in the mostly unorganized logistics sector. With its industry-first low-code and self-serve logistics SaaS (software-as-a-service) technology platform, Pidge is now set to transform the logistics landscape across India after a successful run in the delivery logistics model. With this expansion, Pidge will be able to help 60 million MSMEs to unlock their growth potential.
Pidge handled more than 5 million orders for a diverse range of clients during the first phase of its launch, including bakeries, cloud kitchens, food subscription companies, and many other D2C and e-commerce brands. As a result, Pidge became a crucial player in providing a safe, secure, and consistent delivery experience.
On Pidge’s expansion, Ratnesh Verma, Founder and CEO of Pidge, said, “Pidge is not just a logistics solution; it is a catalyst for growth and success. We are committed to empowering MSMEs in India by providing them the easiest access to leading technology. Our mission is to digitally enable the largely unorganized courier partners while empowering businesses to build hybrid networks.”
Pidge has to catch up with a growing market. The logistics industry in India is expanding rapidly due to rising e-commerce. It increased from over $40 billion in 2010 to approximately $100 billion in 2020 and roughly $15 billion in 2000. The Indian logistics sector is expected to grow to a $380 billion market by 2025. Over 11.5% increase is projected in the Indian 3PL (third-party logistics) market from 2020 to 2025.
Pidge plans to allocate power to brands to support the MSME industry through its seamless SaaS platform, which can onboard any delivery business and enable them to start their operations with full delivery capacity. Brands can easily optimize their delivery options, solve the issue of unfulfilled demand, reduce delivery costs, and improve customer experience by utilizing Pidge’s platforms.
With its AI-driven route optimization, advanced geocoding capabilities, real-time tracking, customizable notifications, and other communication features, Pidge’s platform can communicate with major and regional supply networks. This ensures dependable and on-time deliveries. Businesses can freely switch between self-fulfilment and 3PL partners through Pidge’s interoperable platform.
