Lemon Tree Hotels Limited has announced the signing of a licence agreement for a new Keys Prima hotel in Akola, further strengthening its expansion strategy across Maharashtra. With this addition, the company continues to deepen its presence in one of India’s most economically dynamic states while steadily expanding into high-potential regional markets.
The upcoming property will operate under the Keys Prima by Lemon Tree Hotels brand and will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. As a result of this signing, the group’s Maharashtra portfolio will grow to fifteen operational hotels and thirteen upcoming properties, reflecting a strong pipeline in the state.
Moreover, the hotel’s location in Akola places it at the centre of the Vidarbha region’s evolving commercial and agricultural ecosystem. The city plays a vital role in cotton trading and agribusiness while continuing to benefit from infrastructure development and rising regional commerce. Consequently, the new property aims to cater to increasing demand from business travellers and regional visitors seeking quality branded accommodation.
Commenting on the development, Vilas Pawar, CEO – Managed & Franchise Business at Lemon Tree Hotels, emphasised the strategic value of Akola within the company’s growth roadmap. He noted that as economic activity expands beyond Maharashtra’s major metros, emerging cities such as Akola present strong opportunities for organised hospitality brands to support growing business travel needs.
Lemon Tree Hotels’ latest signing in Akola highlights its continued confidence in Maharashtra’s regional growth story. By adding another Keys Prima property in a commercially significant Vidarbha city, the company reinforces its long-term strategy of expanding beyond metros while meeting rising demand for trusted, branded hospitality across India’s emerging business centres.
