LegalPay, India’s biggest litigation funding startup, has unveiled an AI-powered image monitoring tool aimed at helping professional photographers and artists protect their visual content copyrights.
ImageMatch is a proprietary AI-powered technology that uses reverse image search to track how images are used online effectively.
These professionals can import their images quickly and easily with ImageMatch, eliminating the need to conduct reverse image searches on platforms like Google manually.
The potential loss in photography copyright infringement cases can vary depending on several factors. Still, the industry estimates that cases should be settled for a minimum of INR 15,000 per copyright violation.
Talking about this innovative technology, Kundan Shahi, the Founder and CEO of LegalPay, said, “Imagematch can search the Internet similar to Google Images and Bing Images to locate any instances of stolen images. This makes it effortless for users to detect image theft, and the system automatically identifies copyright violations and documents where the images are located on the web. Additionally, the system stores the results, eliminates duplicate findings, and removes any false positives.”
Shahi continued by saying that ImageMatch carefully searches the web for instances of your images and meticulously records them, storing the results safely for an indefinite period.
This tool can quickly search all websites and platforms to find all morphed or manipulated images on the web. The platform is built on a highly scalable cloud infrastructure, making it quick to respond and able to handle an infinite quantity of media and related data.
By identifying these instances of intellectual property violations and enabling users to seek compensation for their losses as a result, LegalPay would then help to resolve these situations where there have been violations.
“This not only serves to prevent copyright infringement for professional photographers, creators, and artists but also safeguards their IP rights by providing them with the necessary legal recourse in the event of a breach,” Shahi said.
