Short-form learning startup Seekho has secured $28 million in a funding round led by Bessemer Venture Partners, a Silicon Valley-based VC firm.
The round also drew backing from consumer tech-focused Goodwater Capital along with existing investors Lightspeed Venture Partners and Elevation Capital.
Seekho intends to deploy the fresh capital to develop innovative content formats and integrate AI-powered solutions to improve user experience.
“We want to create new learning journeys in a more hybrid and interactive format, leveraging AI to deliver personalized learning experiences across all categories,” founder Rohit Choudhary said.
Established in 2020 by Choudhary, Keertay Agarwal, and Yash Banwani, the Bengaluru-based learning startup provides short, curated learning modules in vernacular languages. The startup delivers three- to five-minute videos that tailor content to support career development and personal growth, covering topics such as digital service usage, building an online presence on Instagram or YouTube, enhancing business operations, language learning, and self-help skills.
“We will soon be launching Kannada and Bangla, and at the same time, we are also expanding to English-speaking users,” said Choudhary. The subscription-based platform currently offers content primarily in Hindi and introduced Telugu and Tamil about a quarter ago.
Industry experts with practical experience produce the videos in their respective domains. According to him, the majority of users are private-sector professionals or entrepreneurs managing their own businesses.
“I think there’s still a 10x potential just in India. I’m coming from the perspective that this is a highly aspirational country, where people want to improve their lives. They understand that they need to learn something new, and that is the major insight we have been building on,” Choudhary added.
Currently active in India, the company plans to expand globally in the upcoming fiscal year. Choudhary stated that Seekho serves 25 million monthly active users and is witnessing 60% quarter-on-quarter growth in both revenue and paid subscriptions.
The startup previously raised $8 million in December 2024.
Commenting on the investment, Anant Vidur Puri, partner at Bessemer Venture Partners, said, “The trifecta of over 800 million smartphone users in India, each of them spending seven to eight hours a day, and frictionless online payments means that almost all aspects of life have moved to digital platforms—from buying groceries to financial transactions and now, with Seekho, education as well.”
