Gurugram-based kitchenware startup Cumin Co. has raised $5 million in a pre-Series A funding round led by Fireside Ventures, marking a key milestone in its early growth journey.
In addition to Fireside Ventures, the round saw participation from Atrium Angels, Mokobara founders Sangeet Agrawal and Navin Parwal, and Tracxn founder Abhishek Goyal. Meanwhile, existing investors Huddle Ventures and Alteria Capital also doubled down on the company by joining the round.
According to the company, Cumin Co. will deploy the fresh capital to strengthen research and development around its proprietary enamel-coating technology, build in-house manufacturing capabilities, and invest in brand-led consumer education focused on health-first cookware. Furthermore, the startup plans to expand its team by hiring across multiple functions.
Founded in February 2025 by husband-and-wife duo Udit Lekhi and Niharika Joshi, Cumin Co. emerged from a deeply personal insight. The founders identified a gap in the cookware market after realising that tiny aluminium coating particles from traditional utensils were finding their way into their children’s meals, raising concerns about long-term health impacts.
Explaining the broader shift in consumer behaviour, Niharika Joshi said, “Health has become the new flex. Just as people moved from regular oils to olive oil and now to avocado oil, we’re seeing a similar shift in cookware, with growing awareness around what goes into non-stick pans and everyday kitchen tools.”
Currently, Cumin Co. sells its products through its own direct-to-consumer website, along with major marketplaces such as Amazon. In addition, the brand has expanded its reach via quick-commerce platforms including Blinkit, Zepto, and Instamart, enabling faster access for urban consumers.
With strong investor backing and a clear focus on health-centric innovation, Cumin Co. is positioning itself to tap into India’s growing demand for safer, premium cookware. As awareness around everyday health choices continues to rise, the startup’s emphasis on proprietary technology, in-house manufacturing, and consumer education could help it carve out a differentiated space in the competitive kitchenware market.
