ITC Sunfeast Baked Creations and ITC Master Chef Creations have established a cooperation with Kitchens@, an Indian cloud kitchen firm. This is ITC’s first foray into the online food service industry. Kitchens@ is a digital accelerator for power food brands that offers end-to-end F&B solutions, from asset light-cloud kitchens to highly efficient last-mile delivery readiness.
ITC Foods will focus on brand building, marketing, product development, and quality processes because Kitchens@ will handle the day-to-day operations. Kitchens@ will provide comprehensive and efficient last-mile readiness through its infrastructure, technology and procurement assistance, workforce and culinary operations support, and marketing aids, all of which will be aided and guided by ITC chefs.
Kitchens@ is a food brand digital accelerator that provides infrastructure, technological integration, ingredient sourcing, culinary operations, and demand management. It enables food brands to scale quickly and achieve scale success. Mainland China, Empire, Chai Point, A2B, Domino’s, Taco Bell, and Barbeque Nation are among the 80 local and international brands linked with Kitchens@, with 12 high-demand locations in Bengaluru.
Speaking about the partnership, Saurabh Jha, CEO of Kitchens@, said, “We are proud to partner with one of the biggest conglomerates in the world. We started working with ITC on a pilot project and were successful in helping it achieve significant growth in a short period. We are thrilled that they entrusted us to support their new age online play.”
