Men’s ethnicwear label Kisah Apparels has secured ₹13 crore (approximately $1.52 million) in a pre-Series A funding round, led by Wow! Momo founder Sagar Daryani, with additional backing from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures.
According to a press release, Kisah will use the funds to expand its offline footprint, scale its direct-to-consumer (D2C) operations, and boost brand visibility.
Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, the Kolkata-based brand offers stylish and affordable ethnicwear specifically tailored for Gen Z and millennial consumers.
Initially launched as a marketplace-first venture, Kisah has since begun transitioning into an omnichannel brand. Currently, it operates two physical retail stores; moreover, it plans to open three additional outlets soon in key Indian cities.
“E-commerce gave us pan-India reach and deep customer insights, which are now fueling our D2C and offline growth—backed by data, customer pull, and positive cash flow at the company level,” said Yash Sarawagi, co-founder and CEO of Kisah Apparels.
Kisah noted that it has developed internal systems to analyze data from both its marketplace and D2C channels. These insights help guide product design, sourcing strategies, supply chain optimization, and marketing efforts. The brand claims to have scaled from a revenue range of ₹40–45 crore to a current run rate exceeding ₹100 crore while maintaining positive operating cash flow and profitability (PAT).
Backed by strong financial growth, data-driven operations, and fresh capital, Kisah Apparels aims to accelerate its expansion and establish itself as a leading omnichannel ethnicwear brand for India’s Gen Z and millennial consumers.
