JüSTa Hotels & Resorts has entered into a Memorandum of Understanding (MoU) with the Andhra Pradesh Tourism Authority, representing a major milestone in strengthening the state’s hospitality infrastructure and promoting tourism-driven growth.
Amrapali Kata, Chief Executive Officer of the Andhra Pradesh Tourism Authority, and Richa Khurana Singh, Vice President – Development at JüSTa Hotels & Resorts, formally signed the MoU. They unveiled the agreement during the Tourism Conclave in Vijayawada, in the esteemed presence of Andhra Pradesh Chief Minister Shri Chandra Babu Naidu.
As part of this strategic partnership, JüSTa Hotels & Resorts will serve as a key collaborator to the Government of Andhra Pradesh, actively facilitating brand affiliations and extending its hospitality expertise to investors interested in developing hotels and resorts across the state’s prime destinations. Moreover, the collaboration aims to fast-track the development of high-quality boutique and premium properties. Ultimately, these efforts will reflect JüSTa’s vision of delivering design-led, locally rooted hospitality experiences.
As per Ashish Vohra, Founder & CEO, JüSTa Hotels & Resorts, “We are proud to partner with the Andhra Pradesh Tourism Authority to support their vision of making the state a vibrant, world-class tourism destination and remain excited about the forward-looking tourism policy of the state under the able leadership of Mr. Naidu and his team.”
“Through this collaboration, we look forward to accelerating the growth and presence of JüSTa Hotels & Resorts in the state with both the business and leisure hotel offerings through our brands ‘JüSTa’ ‘Nuo by JüSTa’ and ‘Bookmark Resorts’,” added Richa Khurana Singh, Vice President – Development, JüSTa Hotels & Resorts.
Overall, this strategic partnership between JüSTa Hotels & Resorts and the Andhra Pradesh Tourism Authority marks a significant step toward transforming the state’s hospitality landscape. By effectively combining government support with JüSTa’s design-led, boutique hospitality expertise, the collaboration is poised to unlock new investment opportunities. Furthermore, it aims to elevate tourism experiences and firmly position Andhra Pradesh as a premier destination for culturally rich and premium travel.
