Happy Valley Adventure Bureau (HVAB), the destination marketing organization for Centre County, Pennsylvania, USA, officially appoints Indiva Marketing. Indiva Marketing will drive leisure visitation, increase awareness, and boost visibility in India.
“We are delighted to announce Indiva Marketing as our representative in India to position and promote tourism to Happy Valley,” said Fritz Smith, President and CEO of The Happy Valley Adventure Bureau.
“We look forward to welcoming travellers from India to discover our scenic valleys and agricultural corridors, and abundant outdoor recreation in our six state parks and forests, as well as to savour our authentic farm-to-table cuisine. Additionally, we parents of prospective college students seeking a first-class education in the United States to visit Penn State University while on their university tour.
“Penn State University’s new Palmer Museum of Art, which is located next to the beautiful Penn State Arboretum, houses an extensive collection spanning ancient ceramics to 20th-century American art”, Smith continued. “Nearby Beaver Stadium – the second largest stadium in the nation – stands as the spirited home to the Penn State Nittany Lions football team.”
Smith highlighted that Discovery Space offers many interactive exhibits for children’s science exploration. Nature enthusiasts can enjoy scenic hiking and biking trails in Rothrock State Forest to the south. They can also explore underground wonders at two Pennsylvania show caves in Centre County, with a third just over the county border. Additionally, numerous golf courses and some of the best fly fishing in America provide relaxing outdoor activities.
“In a move towards combining urban stays with nature experiences and an interest in fly-drive programs, we are confident that initiatives for The Happy Valley Adventure Bureau will lead to great success and a growing number of visitors,” added Beate Mauder Kakkar, Managing Director of Indiva Marketing. “We are thrilled to position this new destination to our trade and media partners.”
