Ahmedabad-based restaurant POS and management software provider Petpooja has raised Rs 137 crore ($15.5 million) in its Series C round, led by Dharana Capital. The round also saw participation from Ashish Gupta, co-founder of Helion Ventures, and Abhiraj Singh Bhal and Varun Khaitan, co-founders of Urban Company.
This fresh infusion of capital comes four years after the company’s previous funding round and is set to accelerate Petpooja’s growth plans. The company intends to use the proceeds to expand its product portfolio, enhance AI-driven automation, and strengthen customer support, according to a press release. According to regulatory filings, Dharana Capital invested Rs 82 crore and Ashish Gupta put in Rs 1 crore, while the company has yet to complete the remaining allotments.
The funding round, consequently, values Petpooja at approximately Rs 910 crore ($103 million), representing a 3.5X increase from its previous valuation. As a result of this round, Dharana Capital will hold an 18.62% stake on a fully diluted basis.
Founded in 2011 as a B2B food delivery startup, Petpooja later pivoted to a SaaS model, offering cloud-based billing and management software for SMB food service businesses. Today, the platform serves over 1,00,000 clients across India, the UAE, and South Africa, handling approximately 25% of online order volumes on Zomato and Swiggy.
Commenting on the round, Vamsi Duvvuri, Founder and Managing Partner, Dharana Capital, said, “As India’s food service ecosystem undergoes rapid digitization, Petpooja has emerged as the core technology backbone for restaurants. Their resilience and customer-first approach has set them apart, and we look forward to supporting them in this next chapter of growth.”
Parthiv Patel, Co-Founder and CEO of Petpooja, said, “Our partnership with Dharana marks an exciting new chapter for us. This round will help us accelerate product innovation and continue building solutions that help restaurants simplify their operations.”
Petpooja has raised roughly Rs 185 crore to date, including a $4.5 million Series B round led by Aroa Ventures in 2021. Although Petpooja has yet to file its FY25 financials, it reported a 43% revenue increase to Rs 76 crore in FY24 and reduced its losses significantly to Rs 13.4 crore.
This latest funding underscores Petpooja’s evolution from a food delivery startup to a leading SaaS platform, helping restaurants streamline operations and leverage technology to scale efficiently.
