Hyperpure, the B2B grocery supply unit of Zomato’s parent Eternal, has broadened its services beyond hotels and restaurants to include all types of food businesses.
Moreover, Hyperpure aims to target home bakers, caterers, street-food vendors, and small party-supply providers to expand its customer base beyond restaurants, hotels, cloud kitchens, and cafés. Now, these businesses can log in to Hyperpure with their phone numbers to place orders.
Launched in 2018, the platform has steadily expanded its offerings in recent years by introducing rapid grocery delivery and scaling its supply chain capabilities.
“For years, we focused on solving supply chain challenges for restaurants and commercial kitchens, but we knew the opportunity and responsibility was much larger,” said Rishi Arora, CEO, Hyperpure, in a statement. “By opening Hyperpure to all, we’re democratizing access to the infrastructure every food business needs to grow and succeed.”
However, this push comes as it faces a revenue decline after it stopped supplying groceries to sellers on Blinkit, which shifted to an inventory-led model from September 1. Consequently, for the second quarter of FY26, Hyperpure recorded a 31 percent year-on-year (YoY) drop in revenue to Rs 1,023 crore due to this transition in its quick-commerce model.
Additionally, in September, the platform leased around 2.5 lakh square feet of warehouse space for over five years in Bhiwandi near Mumbai to reinforce its supply operations. With this step, the platform now operates 11 warehouses across India.
In Q2FY26, Eternal’s operating revenue surged threefold to Rs 13,590 crore, largely driven by Blinkit’s move to an inventory-led model. Nevertheless, the company’s net profit fell 63 percent YoY to Rs 65 crore, as increased spending on Blinkit put pressure on margins.
