Hospitality professional Abhijit Dey has launched Starline Hospitality, a Mumbai-based hotel operating company focused on enhancing operational performance, revenue management, and brand standards. With over 15 years of experience across leading hotel groups in India, Dey has now stepped into entrepreneurship, aiming to drive growth across both owned and franchised hotel assets in the evolving hospitality sector.
At the same time, Starline Hospitality is positioning itself to address changing industry expectations by offering end-to-end hotel management solutions. The company is actively working to improve sales performance while ensuring consistency in guest experience and asset quality. Moreover, it combines traditional Indian hospitality practices with structured service standards and streamlined operational processes to deliver measurable outcomes.
In addition, the company follows a dual operational strategy across owned and franchised properties. For owned assets, Starline takes full responsibility for profit and loss while also managing operations, sales, and capital planning. On the other hand, for franchised hotels, it focuses on maintaining brand standards, representing owners, and optimising fee structures. As a result, this model will enhance asset performance and maximise returns for hotel owners.
Furthermore, Starline Hospitality has implemented a performance-driven framework that targets annual growth through improvements in RevPAR (Revenue Per Available Room) and gross operating profit. It also standardises operations across franchised properties and leverages its internal Quality Index (SQI) for owned hotels. Alongside this, the company incorporates cost optimisation strategies such as centralised procurement, workforce planning, and energy efficiency to strengthen overall operational efficiency.
This strategic approach draws significantly from Dey’s extensive experience with hospitality brands such as Stone Wood Hotels and Resorts, Great Value Hospitality, VITS Kamats Hotels, Cambay Hotels & Resorts, and K Raheja Hotels. His background spans key functions including sales, business development, hotel operations, and asset management, thereby providing a strong foundation for this new venture.
Commenting on the launch, Abhijit Dey said, “Starline Hospitality has been established with a focus on consistent performance and guest engagement. Our work with investors, travel partners, and corporate clients is centered on delivering value through structured operations and long-term growth.”
Meanwhile, technology plays a critical role in Starline’s growth strategy. The company deploys advanced tools for guest personalisation and revenue optimisation, including the NORTH STAR Model. These systems enhance the entire guest journey—from booking to check-out—while simultaneously unlocking new revenue opportunities for hotel partners.
Additionally, Starline Hospitality is integrating sustainability into its long-term vision. The company plans to guide its premium properties toward LEED Platinum certification while also pursuing carbon reduction goals under its ‘Responsible Luxury’ framework, thereby aligning with global sustainability standards in the hospitality industry.
Beyond operations, the company is also focusing on curating guest-centric experiences across dining, cultural engagement, and lifestyle programming. This approach aims to strengthen property positioning in competitive markets while enhancing overall guest satisfaction.
Equally important, Starline places strong emphasis on people development. The company is investing in training programmes, continuous learning, and employee engagement initiatives to ensure consistent service delivery and operational excellence across its portfolio.
Starline Hospitality’s launch reflects a broader shift in the Indian hospitality industry toward performance-driven, tech-enabled, and sustainability-focused hotel management models.
