Fang Oral Care has raised ₹10 crore in funding from Honasa Consumer Ltd., the parent company behind brands such as Mamaearth, The Derma Co., and Aqualogica, the Mumbai-based startup announced.
Established in 2022 by Ankit Agarwal, Ashutosh Jaiswal, and Jitendra Arora, Fang focuses on teeth whitening and oral wellness offerings, selling through its own website and major e-commerce platforms like Amazon and Flipkart, as well as quick commerce channels.
The newly secured capital will support research and development, the expansion of its product range, and the strengthening of its digital presence across online and quick commerce platforms. Each of the three founders brings more than 20 years of expertise spanning product development, e-commerce, performance marketing, and healthcare manufacturing.
Varun Alagh, Chairman and CEO of Honasa Consumer, said the company recognized the founders for their deep category knowledge and strong vision for transforming the oral care landscape. He called oral care a high-growth category ripe for disruption, with Fang well-positioned to lead through offerings that combine aspirational branding with scientific credibility.
Co-founder Ashutosh Jaiswal noted that the team chose Honasa for its proven ability to build purpose-driven brands and its shared mission of making science-led oral care more accessible. Fang’s current lineup includes teeth whitening products and toothpastes formulated with active ingredients. Honasa Consumer remains India’s largest digital-first beauty and personal care company, with seven brands under its umbrella.
