Moxie Beauty, a direct-to-consumer haircare brand, has secured $15 million in Series A funding led by Bessemer Venture Partners. Additionally, existing investor Fireside Ventures participated in the round, alongside angel investors Navin Parwal, Sangeet Agarwal, and Arjun Purkayastha. Earlier angels, including Shantanu Deshpande, Suhasini Sampath, and Rohit Kapoor, continue to back the company.
The company will deploy the fresh capital toward accelerating product innovation and research, strengthening its talent pool, and expanding its distribution footprint across channels. Consequently, Moxie aims to sharpen its competitive edge in India’s fast-growing beauty and personal care market.
Founded in November 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty develops haircare products specifically designed for Indian hair textures and climatic conditions. Its portfolio includes shampoos, conditioners, leave-in treatments, and styling solutions that effectively address concerns such as dryness and frizz. As a result, the brand continues to resonate strongly with Indian consumers seeking targeted, high-performance haircare.
Notably, Moxie has crossed ₹100 crore in annual recurring revenue within two years of launch, underscoring its rapid scale and market traction. Moreover, the brand has quadrupled its monthly revenue over the past year since November 2023, driven by robust demand across leading online marketplaces. At present, ten Moxie products feature on bestseller lists across multiple categories on Nykaa and Amazon, highlighting sustained consumer trust and strong repeat purchases.
Commenting on the milestone, Nikita, co-founder of the company, said, “We started Moxie to create something that still didn’t exist—clean, salon-grade haircare that’s made specifically for Indian hair textures and weather, which are very unique. With this raise, we are excited to deepen our R&D capabilities and continue to innovate the next generation of high-performance hair care and styling products for our community.”
Anant Vidur Puri, Partner at Bessemer Venture Partners, said, “Our partnership with Moxie lies squarely on our consumer brands roadmap, where we believe that aspirational and discerning consumers will fuel the rise of iconic India-first brands. The team’s laser-sharp focus on innovation and formulation excellence is evident in the customer love they have. We wish them all the best for the journey ahead.”
Moxie Beauty’s Series A funding marks a significant step in its growth journey. The brand combines deep consumer insight, formulation-led innovation, and strong investor confidence to position itself strongly as it builds a scalable, India-first haircare powerhouse in an increasingly competitive D2C ecosystem.
