Gen Z travel startup WanderOn has secured Rs 54 crore in a Series A funding round, co-led by DSG Consumer Partners and CAAF, marking a key milestone in the company’s growth journey.
The startup plans to deploy the fresh capital to build more immersive and accessible travel experiences, broaden its destination portfolio, and scale high-growth verticals such as adventure travel, sports-focused trips, and wellness tourism. In parallel, WanderOn will step up investments in technology, thereby enhancing the end-to-end traveller journey—from discovery and booking to post-trip engagement.
Founded in 2017 by Chirag Jain, Sandeep Kumar, Ravi Khokher, Madhusudan Jaju, and Govind Gaur, WanderOn operates as a travel-tech platform that delivers community-driven, curated group travel experiences. The company primarily serves millennials and Gen Z travellers, offering road trips, treks, and customized tours across India and international markets. Moreover, the brand differentiates itself through a strong focus on offbeat destinations, affordability, and hassle-free planning, while building travel-led communities for young adults at the core of its positioning.
Headquartered in Gurugram, WanderOn aims to reach travelers nationwide through a seamless, end-to-end digital experience. The company follows a direct-to-consumer (D2C) model and specializes in experiential group travel packages. Its growth strategy relies heavily on digital storytelling, influencer-driven campaigns, and organic social media engagement, which collectively help attract adventure-oriented travellers. Revenue streams include pre-booked travel packages, add-on experiences, and exclusive brand collaborations.
Meanwhile, WanderOn reports that it has served over one lakh travellers across more than 40 domestic and international destinations, with repeat customers contributing a significant share of bookings. Importantly, the company has scaled into a Rs 100 crore-plus business while remaining bootstrapped, and it has recorded nearly two-fold year-on-year growth in the post-COVID period.
With strong investor backing and a clear focus on experiential, community-led travel, WanderOn is well positioned to capitalize on India’s evolving travel preferences. As demand for curated, immersive, and digitally enabled travel experiences continues to rise, the company appears set to deepen its market presence while accelerating growth across new destinations and travel formats.
