GCC Hotel & Club has recorded a 15% increase in both revenue and online bookings following its partnership with global hospitality technology provider STAAH.
Situated in Mumbai and spread over five acres, the property offers 106 rooms, 110 serviced apartments, and 42 conference and banquet venues. To modernize its operations and enhance booking efficiency, the hotel implemented STAAH’s distribution and revenue management solutions.
By integrating STAAH’s Booking Engine, GCC Hotel & Club enabled direct bookings through its website, while the Channel Manager ensured real-time updates of room availability and pricing across major online travel platforms. This helped minimize overbookings and enhanced operational efficiency.
The addition of STAAH’s WatchMyRate feature also played a key role in driving direct bookings. By showcasing competitor rates from other travel websites, it encouraged guests to book directly through the hotel’s platform. Furthermore, the use of STAAH’s Dynamic Rate Management tool allowed the hotel to optimize both occupancy and average room rates, leading to improved profitability.
GCC Hotel & Club’s collaboration with STAAH demonstrates how technology can revolutionize the booking experience and maximize revenue in today’s competitive hospitality industry.
“GCC is probably one of the first hotels to use STAAH almost a decade ago. Our primary goal to partner with STAAH was to focus more on revenue management and optimisation rather than administrative tasks and ensure our guest experience continued to be exceptional. Over time, STAAH has introduced various upgrades which have enhanced the experience of the platform and in turn, optimised our revenue generating strategies,” said Garfield Soares, Group Director Sales & Marketing, GCC Hotel and Club.
