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HomePerspectiveFrom Bootstrapped Beginnings to Global Heights: The CouponzGuru Saga

From Bootstrapped Beginnings to Global Heights: The CouponzGuru Saga

CouponzGuru, established in 2011 and originating in India, is a top global coupons aggregator. It leads in terms of total traffic, subscribers, and brand collaborations.

The website houses a plethora of promo codes, discount deals, and offers from various brands and marketplaces spanning diverse product categories. It emerged during the infancy of India’s e-commerce industry, addressing the challenge of finding digital discount coupons for online shoppers. This solution significantly contributed to the company’s immense success.

CouponzGuru attracts monthly unique traffic of 2 million to its website and boasts collaborations with over 3000 brands. Remarkably, the company remains bootstrapped, relying on its resources for funding. Actively engaging with its audience, CouponzGuru maintains a strong presence on social media platforms such as Facebook, Instagram, Telegram, and LinkedIn. Furthermore, the company has successfully expanded its international footprint, establishing a presence in the USA, UAE, Singapore, Malaysia, and the Philippines.

In 2011, the brand started with a modest investment of Rs 25,000. Over the years, it has evolved into a multimillion-dollar brand, thanks to the founder’s vision and a dedicated team turning that vision into reality. The company boasts notable affiliate partnerships with brands like Amazon, Myntra, AJIO, Flipkart, and Croma.

Mr. Vikash Khetan, the visionary behind CouponzGuru, aimed to assist millions in saving money on online transactions. With foresight, dedication, and proactive efforts, he established a globally recognized brand.

Coming from an IT background and having worked in the field initially, Mr. Khetan encountered high flight ticket prices without any discount system. This prompted him to conceive a platform aggregating digital coupons. Fast forward 13 years, CouponzGuru is a renowned brand poised for global expansion.

The company boasts a committed team, some members having been part of it since the beginning. This dedicated team plays a crucial role in the company’s growth, particularly the coupon and deals team, ensuring the authenticity of all coupons on the website through manual verification.

Remaining relevant and staying competitive requires proactive measures and leveraging current digital trends. This coupon aggregator exemplifies proactiveness in digital marketing, brand collaborations, and technological adaptation, contributing significantly to its global success.

In the past decade, the tech world has witnessed significant innovation, and this company has embraced the latest technology to enhance its day-to-day operations, delivering top-notch products and services. The company has invested in data analytics to offer personalized coupons and deals based on individual purchasing patterns. Building customer rapport through relationship marketing has been a successful focus.

The company has strategically employed search engine marketing and search engine optimization techniques, staying ahead in the digital marketing game. Incorporating digital marketing and content marketing strategies has consistently driven unique traffic to the company’s website.

On this coupons aggregator website, one can discover digital coupons spanning a wide range of products and services, from travel and flights to food and fashion. Each sector features multiple brands. Furthermore, the company’s business development team actively seeks to add new online stores to the website daily.

Understanding that brands and digital coupons vary from one country to another, CouponzGuru operates distinct websites for each country it serves. This approach enables the company to list country-specific and customer-specific digital coupons, attracting local visitors to the website more effectively.

The Global Journey

The initial international expansion for this website took place in 2014 when the company, having succeeded in its home country, decided to explore business opportunities in Singapore. Leveraging curated deals and offers, the company successfully penetrated the Singaporean market, securing a substantial market share. Notable stores like Asus, Clavin Klein, Lenovo, Zalora, and others joined the company.

Following the success in Singapore, the coupon aggregator set its sights on Malaysia in 2015, encountering a market behavior similar to that of Singapore. The company swiftly established a presence in the Malaysian market through dedicated efforts. Well-known stores like Zalora,, Lenovo, Ubuy, and more became part of the Malaysian website.

Despite being a lucrative and competitive market, CouponzGuru has excelled in the UAE. The UAE websites feature international brands and showcase numerous regional brands, ensuring significant traction. Stores such as Noon, Namshi, Ounass, Carrefour, Sharaf DG, Storeus, and Amazon are well-known brands listed on the UAE website.

In 2020, the company expanded its reach to the USA and the Philippines. This expansion marked a significant step in deepening its presence in the digital couponing business. Notable stores featured on the USA website include JungleScout, PatPat, Speechify, Geekbuying, and more. Meanwhile, the Philippines’ website showcases renowned brands like Airalo, AliExpress, OYO, Nike, and others.

A success story doesn’t unfold daily, especially one crafted from the ground up. It requires years of unwavering dedication, a string of setbacks, continuous learning, and an attitude of never giving up to shape a global brand. CouponzGuru is a true inspiration for those who believe in achieving their life goals. With its profound understanding of the coupons market in India, this company serves as a classic example of how a bootstrapped endeavor can evolve into a triumphant global brand.

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Amala Sree Murali
Amala Sree Murali
Features writer at Business Review Live and a certified content writer from IIM Skills. She completed her post-graduation in Business Administration with a Bachelor's degree in Computer Science.