Super.money, the financial services platform launched by Walmart-owned Flipkart, has entered into a strategic partnership with payments infrastructure provider Juspay to enhance its direct-to-consumer (D2C) checkout capabilities.

The collaboration is a key step toward Super.money’s target of achieving $100 million in annual revenue by 2026. The move also marks a fresh opportunity for Juspay to regain momentum after facing challenges with major payment companies earlier this year.

Recently, the platform launched its D2C checkout product, Super.money Breeze, an advanced solution offering merchants a seamless one-click checkout experience. The product eliminates the need for repeated logins and one-time passwords, simplifying online transactions for consumers. Industry sources revealed that Juspay powers the payments infrastructure behind the product, which the company initially kept under wraps.

The partnership will help Super.money expand its presence among D2C brands and reach a wider audience beyond Flipkart’s existing customer base. The new product also highlights Super.money’s efforts to establish its own identity in the highly competitive e-commerce ecosystem, despite already benefiting from Flipkart’s extensive distribution network.

For Juspay, the alliance is equally significant. The payments firm is rebuilding relationships with Indian merchants after losing several major clients earlier this year, when multiple payment gateways moved to their in-house systems.

Earlier, many payment aggregators preferred Juspay as their back-end partner for its robust routing technology that improved transaction success rates. The company, which also holds a payment aggregator license from the Reserve Bank of India, continues to serve major clients such as Amazon.

Interestingly, Super.money’s decision to collaborate with Juspay contrasts with the growing trend of payment companies developing and maintaining their own infrastructure. However, for a young fintech still expanding beyond Flipkart’s ecosystem, this partnership provides a faster path to D2C integrations without having to build full-scale payment infrastructure from scratch. It also reflects Super.money’s ambition to strengthen its role in digital transactions and deepen engagement with consumers.