Flipkart is rapidly scaling its quick commerce initiative, Flipkart Minutes, to establish a strong presence in India’s tier-2 and tier-3 cities. Under the leadership of Kabeer Biswas, Vice President of Flipkart Minutes, the service is experiencing significant growth, with order volumes doubling approximately every 45 days.
The company plans to expand its network to 800 dark stores nationwide by the end of 2025, up from the current 400 across 17 cities.
“We’ve seen tremendous traction since launch, with Flipkart Minutes doubling business every 45 days,” Biswas said. “Our goal is to reach 800 dark stores by the end of the year. We are building a service that’s not just about fast delivery but about consistent value and access for customers across India.”
While competitors like Blinkit, Swiggy Instamart, and Zepto primarily cater to urban markets, Biswas emphasizes that Flipkart Minutes’ approach is built on scale, speed, affordability, and deep reach into tier-2 and tier-3 cities.
“Our advantage lies in scale and reach,” Biswas added. “Quick commerce can’t be an urban luxury—it has to become a nationwide utility. That’s what we’re aiming for.”
To enhance profitability and increase average order values, Flipkart Minutes is integrating a broader range of products from its parent platform’s extensive catalog. This strategy includes offering long-tail items such as electronics and personal care products, in addition to daily essentials, to encourage higher spending and improve customer retention.
“By offering a broader range of products, we’re seeing higher average order values and stronger customer retention,” said a Flipkart spokesperson. “It’s not just about instant delivery of groceries anymore; consumers are looking for a seamless experience across categories.”
Despite entering the quick commerce market later than some rivals, Flipkart’s aggressive expansion and strategic focus on underserved markets position it as a formidable player in the rapidly evolving sector.
