The Fern Hotels & Resorts has reported an impressive response to its latest venture, Series by Marriott, an exclusive collaboration with Marriott International. Since its debut, the partnership has received attention from the Indian hospitality industry, securing over ten Memorandums of Understanding (MOUs) with independent hotel owners within the first month.
Many of these hotel owners have also shown confidence in the brand’s vision, actively working to transition their existing properties to the Series by Marriott label. This swift adoption reflects strong trust in The Fern’s sustainability-led approach and Marriott’s renowned global standards.
The brand’s momentum was highlighted during The Fern Day at the Global Design & Development Confluence 2025, hosted by Marriott International alongside Hotelier India. A key feature of the event was the unveiling of the Mock-Up Room, designed to showcase the sustainability-focused aesthetic and design philosophy of The Fern Hotels & Resorts, Series by Marriott. The eco-conscious room concept received significant praise from developers, hoteliers, and industry leaders.
Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, said: “With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network, and world-class standards. This also marks a significant leap for our company’s growth story in India, a nation that is set to be Marriott’s third largest market globally. Series by Marriott’s launch across India will underscore our growth strategy outside getaway cities and further highlight our ability to deliver value to owners and exceptional experiences to guests. Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead.”
Rahul Chaudhary, Managing Director & CEO, CG Corp Global and CG Hospitality Holdings, added: “Our vision is to expand to 500 hotels in the next 5 years and we are already seeing strong momentum towards that goal after our collaboration with Marriott International. This alliance brings together the best of global hospitality, excellence and The Fern’s deep rooted sustainability focus, creating a growth platform that benefits our guests, partners and communities.”
Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, shared: “The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort and responsible design. We’re excited to grow this collaboration and expand our footprint across India.”
With growing interest and new collaborations already underway, The Fern Hotels & Resorts is optimistic about the brand’s expansion. As more properties adopt the Series by Marriott name, the group remains focused on delivering exceptional and sustainable guest experiences.