Fashion tech startup ANNY has secured ₹10 crore in a Pre-Series A funding round, led by early-stage investor Atomic Capital, the company announced in a press release on Monday.
The funds will be used to expand its product categories, enhance its technology infrastructure, build leadership teams, and strengthen distribution and marketing efforts as the company aims to accelerate its growth in the fashion industry.
ANNY follows a vertically integrated, inventory-light model with a focus on trend-driven fashion in the accessible luxury segment. Since its launch, the company claims to have achieved 8x growth.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we are not just scaling faster, we are scaling smarter. This investment fuels our ambition to become a Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of the company.
The company intends to focus on product innovation, technology development, and enhancing customer experience, while also strengthening brand visibility and driving community engagement initiatives.
