Direct-to-consumer fashion and accessories brand Salty has raised Rs 30 crore in a funding round led by MG Investment, thereby strengthening its growth capital base. In addition, all existing investors, including Anicut Capital, All In Capital, and JK Group, participated in the round.
The brand plans to utilise the fresh capital to expand into new product categories such as watches, sunglasses, scarves, belts, and bag charms; consequently, the funding will also support broader category diversification and brand-led growth initiatives.
Founded in 2022 by Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty focuses on serving younger consumers by offering a curated range of jewellery, accessories, and lifestyle products tailored to evolving fashion preferences.
“With this capital, we now have the fuel to deepen these categories, strengthen our team, expand across channels, and build … our flagship store,” said Garg.
Over the past year, Salty has delivered products to more than 18,000 pincodes across India, thereby demonstrating strong nationwide reach and logistics capability. Previously, the startup raised Rs 5 crore in 2024 in a funding round led by All In Capital and Anicut Capital, which supported its early-stage scale-up.
