Farmley, the snack brand, raises $40 million in a funding round spearheaded by global consumer-focused investment firm L Catterton.
In addition, existing investor DSG Consumer Partners also participated in the round.
According to co-founder Abhishek Agarwal, 70% of the funds came from primary capital, while the remaining portion included secondary sales by early-stage investors such as Insitor, Samunnati, and employee stock ownership plans (ESOPs).
The company plans to use the funds for capital expenditure, expanding its distribution network across India, and accelerating export growth.
“We will also invest in formulations and cutting-edge technologies to develop high-quality products with the right ingredients, health benefits, and taste,” Agarwal said.
Founded in 2017 by Akash Sharma and Abhishek Agarwal, the Noida-based company offers a diverse range of snacks, including makhana-based munchies, date bites, seeds, trail mixes, and roasted nuts. It sources ingredients directly from approximately 5,000 farmers across various regions and operates five processing units to ensure quality and efficiency.
“We’ve been strong so far in the online space, including ecommerce and quick commerce. We’ve also entered offline distribution, including modern trade and general trade. The response has been very positive, so we plan to scale up that vertical in this financial year,” he said.
According to Abhishek Agarwal, e-commerce currently contributes 35% to Farmley’s overall business, while quick commerce leads with a 40% share. Modern trade accounts for 10%, general trade contributes 7–8%, and the remaining revenue comes from institutional channels, including airlines.
In FY25, Farmley achieved 55% revenue growth, reaching ₹370 crore, with average monthly sales hovering around ₹40 crore throughout the year.
“We’ve been growing almost double on all the quick commerce channels, so we will continue that growth in the quick commerce space. However, the idea is to expand as much as possible in the offline distribution channel. These two will be the primary channels for scaling up over the next year and a half,” Agarwal said.
Farmley is also setting its sights on global expansion, with pilot product launches already underway in key international markets such as the US, Australia, Canada, and Singapore.
Previously, the startup raised $6.7 million in a funding round led by the BC Jindal Group. With the latest round, Farmley’s total funding has reached approximately $55 million.
Commenting on the investment, L Catterton partner and head of India Anjana Sasidharan said, “Farmley has been able to astutely capitalise on long-term consumer trends with its better-for-you positioning and high-quality products which resonate with customers. Its robust dried fruit and nut sourcing capabilities, prolific new product development engine, and strategic partner status across key sales channels have been vital drivers of the company’s growth in its category.”
With strong investor backing and a sharp focus on innovation, Farmley is aims for significant growth both in India and international markets. Its consistent revenue surge, expanding distribution channels, and strategic global pilots highlight the brand’s ambition to become a key player in the healthy snacking segment.
