Factors.ai, an analytics software provider to business-to-business (B2B) marketing teams, said it had raised $3.6 million in funding led by Stellaris Venture Partners.
Elevation Capital and Emergent Ventures participated as returning investors in this pre-Series A funding round. In August 2021, the two jointly led a $2 million seed funding round.
According to a company statement, angel investors included Vetri Vellore, the founder of Ally.io, which Microsoft acquired, Sreedhar Peddineni, the co-founder and CEO of GTM Buddy, and Khadim Batti, the co-founder and CEO of Whatfix.
The startup, which was founded in 2020 by Srikrishna Swaminathan, Aravind Murthy, and Praveen Das, plans to use the funding to expand its go-to-market teams, such as sales, marketing, and customer success, while also strengthening its product and engineering divisions, according to a statement.
“With our industry-leading solutions, we are poised to make a profound impact by facilitating efficient pipeline growth, bridging the gap between sales and marketing, and delivering value to our customers. We also plan to achieve profitability and expand our customer base,” said Swaminathan, co-founder and CEO of Factors.ai.
Factors.ai features include account intelligence, analytics for specific accounts, the overall sales funnel, and revenue attribution. It uses data to help sales teams focus on the right accounts to maximize pipeline generation.
Marketing teams can evaluate the impact of each campaign, content piece, or touchpoint of the clients with the help of revenue attribution capabilities. Its over 100 clientele — Courier.com, Chargbee, Clevertap, Plivo, and Traceable — is spread across the United States and India.
