Evenflow, a company that owns multiple brands, has strengthened its leadership team. They hired four new leaders for important areas like business, product categories, supply chain, and sourcing.
Evenflow hired Priyesh Singh from Decathlon to expand its supplier network and improve its supply chain in India. Aparajitha Vijayaraghavan from Dunzo will lead the company’s quick commerce business. Prashant Agarwal will head Evenflow’s marketplace and direct-to-consumer (D2C) business. Prashant has experience in both offline and online businesses, having worked at companies like Hopscotch, ABFRL, and Titan.
The startup hired Ruchi Shaikh to oversee the growth of BabyPro and CRED. Ruchi has experience as a project manager at HP and as a direct-to-consumer entrepreneur. She will focus on growing these brands and using them as important channels for the company.
“We have made significant progress in the past 24 months. We have gone from losing $200k per month to becoming profitable, which has been quite a journey. As we examine our business today with a perspective of 4 years into the future, it is crucial to focus on building for scale and prioritizing the 3Ps – people, process and product. Their diverse experiences adds a new dimension of thought, process and execution – and I look forward to working closely with them,” said Utsav Agarwal, CEO & Co-founder at Evenflow.
Evenflow aims to increase their revenue tenfold and profits sixfold by 2027. To achieve this, they plan to build a strong team, expand their business, and maintain a healthy financial position.
Evenflow, a Bengaluru-based startup, has been making significant strides in its growth strategy. The company recently promoted Shashank Ranjan to co-founder. Ranjan joined Evenflow in 2022 and previously held the position of head of sourcing. He has also worked with well-known brands like Udaan and Decathlon.
Founded in 2021 by Utsav Agarwal, a former executive at Uber and Glovo, Evenflow has secured funding from several notable investors, including 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, Srinath Rajam, and others.
Evenflow has actively expanded its brand portfolio through acquisitions. The company has acquired seven brands: Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware. These brands cover various categories, including home, kitchen, sports, fitness, and baby care.
With a strong online presence, Evenflow’s brands are available on popular platforms like Amazon, Flipkart, CRED, Zepto, Instamart, and more. This omnichannel approach has contributed to a healthy 350% growth for the company.
