AdvantageClub.ai, an employee engagement and rewards platform, secured $4 million in funding led by Axilor Ventures. With this, the company’s total funding has reached $11 million.
According to cofounder Sourabh Deorah, the funds will speed up US and Asian expansion. They will also enhance wellness programs like OPD plans, fitness initiatives, health checkups, and social behavior-driven habits. Additionally, the company plans to strengthen its HRtech technology capabilities.
AFG Ventures, Bytez Ventures, and Prasanna Sarkar, cofounder of Rippling, also joined the funding round.
Based in San Francisco, AdvantageClub.ai operates out of Gurgaon as well.
“Everyone is looking for more flexibility in the employee experience space and everyone wants a single app for multiple use cases,” said Deorah. “There is also a general willingness (from companies) now to adapt to technologies and change obsolete technologies, which historically used to be a challenge.”
Launched in 2016 by Sourabh and Smiti Bhatt Deorah, the platform offers a unified suite of solutions, including rewards, wellness, sales incentives, flexible benefits, and surveys. It serves over 5.5 million users across 100 countries and has nearly 1,000 clients, including Concentrix, BCG, Tech Mahindra, HCL, L&T, Biocon, Tata Steel, and Air India.
The company uses AI to deliver personalized rewards and recognition solutions. Its data-driven insights provide tailored recommendations, real-time feedback, and AI-powered assistants to answer employee queries. By analyzing workforce trends, it helps businesses boost employee satisfaction and retention.
In 2021, AdvantageClub.ai raised $5 million from Y Combinator, Cred founder Kunal Shah, and others.
Deorah revealed that the company targets $8 million in revenue by the end of this financial year. India contributes 50% of its business, with the rest coming from markets like the US.
“Covid-19 put HR on the centre map of an organization and made employees experience something people talk about. This was a big enabler in which people started employee experience seriously and reward recognition, wellness initiatives, became relevant in the last four years. We have been a beneficiary of that,” he said.
AdvantageClub.ai competes with platforms like Workhuman globally, while its Indian rivals include OC Tanner and BI Worldwide.
“Companies are in search of good options to improve employee engagement and strengthen their employer brand. AdvantageClub.ai’s personalized, scalable, and global platform offers a best-in-class solution to employers who put their employees first,” said Ganapathy Venugopal, founder and CEO of Axilor Ventures.
This funding arrives as India’s employee engagement market diversifies. French firm Pluxee, previously Sodexo Benefits & Rewards, has expanded into wellness programs, childcare services, and ESG-focused vouchers.
