Arivihan, an edtech startup providing automated and personalized coaching for school students, has secured $4.17 million in a funding round led by Dutch investment firm Prosus and Silicon Valley-based VC firm Accel.
The round also included contributions from GSF Investors.
The funding will be utilized to expand operations into three additional states, enhance AI research and language support features, and bolster on-ground marketing and distribution initiatives.
“When we went to tier II cities, we found that 65% of the students were from Hindi-medium backgrounds. There weren’t many platforms catering to them, as most didn’t offer content or doubt-solving support in Hindi, especially at an affordable price,” cofounder and chief executive Ritesh Singh Chandel said.
Founded in 2021 by Chandel, Sonu Kumar, and Rushabh Kothari, the Indore, Madhya Pradesh-based company offers a fully automated, AI-driven tutoring platform that delivers personalized learning through interactive video lessons, real-time doubt solving, and AI-generated study plans in regional languages.
“If you use any LLM directly, they are very general. They don’t provide answers tailored to our students’ syllabus, their level of understanding, or their language. That’s why we use our open-source model, which we have fine-tuned with millions of data points derived from our syllabus to suit our students,” he said. The platform answers queries in both Hindi and Hinglish.
Arivihan primarily serves Class 12 students from tier II and tier III cities and rural regions, providing targeted support for State Board and CBSE curricula, as well as NEET exam preparation.
“We started with the class 12 State Board exam in Madhya Pradesh and received a great response. Then we launched for NEET and saw a similarly positive response,” Chandel said, adding that the company has now begun expanding to Rajasthan and plans to further expand to Uttar Pradesh, Bihar, and Chhattisgarh.
The company aims to grow its academic team, onboard experienced NEET faculty, and scale its workforce across product, marketing, and engineering functions. This move aligns with a broader trend among edtech startups to invest in AI technologies that enable personalized learning, adaptive assessments, and automated content generation.
“In FY25, we sold around 15,000 subscriptions, which generated a revenue of around Rs 3.25 crore… We are resolving a monthly query of around seven lakh with the help of AI with 97% accuracy,” Chandel added.
This year, the edtech startup is aiming to onboard between 80,000 and 1 lakh subscribers.
Previously, the company had raised $750,000 through Accel’s seed-stage program, Atoms.
Commenting on the investment, Dhruv Gupta, an investor at Prosus, said, “At Prosus, we’ve been actively exploring breakthrough applications of AI across sectors, and education remains one of the most compelling frontiers.”
“Edtech in India has long struggled with cookie-cutter solutions and often unsustainable business models. The advent of GenAI changes both dramatically, which has been visible in Arivihan’s traction and student outcomes so far,” said Anagh Prasad, investor at Accel.
