Edtech startup Brightchamps said it had acquired K12 education marketplace Edjust in a cash and stock deal without disclosing the financial terms.
“We have made a few acquisitions in the past, and most of them have been focused on expanding globally in a meaningful way, either by adding new course experiences for students, entering new geographic regions or finding new ways to reach more potential parents and students worldwide,” founder and chief executive Ravi Bhushan said. “The acquisition of Edjust is primarily aimed at adding a layer of more meaningful, ethical and transparent processes in sales and marketing on top of the engine we already have.”
With this acquisition, the GSV Ventures-backed startup has acquired four companies. These include Education10x, a platform focused on financial literacy for children, acquired in 2021; Schola, a live learning platform for kids, acquired in 2022; and Metamorphosis Edu, which provides entrepreneurship skill training for students, acquired in 2023.
Established in 2020 by Bhushan, the platform caters to children aged 6-16 years, offering online, offline, and hybrid courses in programming, artificial intelligence, design thinking, and financial literacy.
As part of the agreement, Edjust’s founders will lead the company’s efforts to introduce a new academic division focused on offering math, science, and English courses for students.
“While we are seeing significant demand for courses like robotics, coding and public speaking across the globe, we are also seeing a demand from both parents and children for support on the academic side,” Bhushan added, highlighting that the acquisition would help the company triple its revenue in the current year.
BrightChamps operates out of offices in India, Vietnam, the United States, Singapore, and the United Arab Emirates. Its online business contributes 90% of its total revenue.
“Revenue-wise, our biggest region is the US. We saw a 64% growth in our topline in CY2024 compared to 2023. Our second biggest region is Southeast Asia,” Bhusan said, adding that the company has a presence in around 30 countries.
BrightChamps has secured a total funding of $63 million from investors, including South Asia and India-focused venture fund Beenext, Premji Invest (Azim Premji’s private investment arm), and Xeed Ventures (formerly 021 Capital).
Established in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjustleverages a blend of AI, human emotional intelligence, data, and contact centres to focus its sales efforts on parents who show a strong interest in edtech products.
“On an industry level, we’re grateful for the opportunity to make history by making sales a more honest undertaking, especially for a product as emotionally charged and hope-generating as edtech,” said Dushyant Panchal, co-founder and chief executive of Edjust.
The acquisition of Edjust marks a significant step in BrightChamps’ journey to expand its offerings and strengthen its position in the global edtech market. By integrating Edjust’s expertise in AI-driven, emotionally intelligent sales strategies and launching a new academic vertical, BrightChamps aims to diversify its portfolio and cater to a broader range of educational needs. Backed by prominent investors and driven by innovation, BrightChamps continues solidifying its reputation as a leader in the edtech space, empowering young learners worldwide.
