Online travel aggregator EaseMyTrip (EMT) has approved the acquisition of 49% stakes in four companies as part of its expansion into the broader travel and lifestyle ecosystem.
In a stock exchange filing, the company said that its board cleared the four acquisitions — all through a share swap structure — at its October 17 meeting. The deals include:
- Javaphile Hospitality (leisure bookings) – 49% stake for ₹19.6 Cr
- Doodles (sports entertainment startup) – 49% stake for ₹24.5 Cr
- SSL Nirvana Grand Golf Developers Pvt. Ltd. (real estate & leisure infrastructure) – 49% stake for ₹100.5 Cr
- Levo Beauty (wellness & salon chain) – 49% stake for ₹24.5 Cr
The investments will proceed following shareholder approval and completion of customary closing conditions.
“These acquisitions represent a key step toward building a fully integrated travel and lifestyle platform. Each business strengthens our offerings, widens our consumer base, and opens up new growth levers,” said Nishant Pitti, co-founder and chief managing director of EaseMyTrip.
Under EMT’s 2.0 strategy, each deal adds a new vertical to its portfolio. Specifically, the Levo Beauty investment gives the OTA a direct entry into premium wellness services, enabling it to bundle corporate and luxury travel packages with spa and salon offerings. Moreover, the company said Levo’s brand strength and scalable model will help it expand into Tier-1 and Tier-2 markets, ultimately improving user stickiness and lifetime value.
The Javaphile deal strengthens EMT’s leisure offerings by enabling dining-plus-travel partnerships, while the investment in Doodles opens up opportunities in family-focused and corporate entertainment experiences beyond travel. Meanwhile, the stake in SSL Nirvana helps EMT deepen its presence in hospitality-led real estate, enhancing its premium travel experiences and long-term asset base.
The aggressive portfolio expansion comes at a time when EaseMyTrip shares have been under pressure. The stock has lost nearly half its value YTD as weaker air ticketing revenues — its primary business line — continue to weigh on earnings. Additionally, governance concerns and a series of strategic missteps have deepened market anxiety, while moreover, the exit of cofounder Prashant Pitti has further eroded investor confidence.
In Q1 FY26, the company’s consolidated net profit plunged 99% YoY to ₹44.3 lakh, while operating revenue dropped 25% YoY to ₹113.8 Cr, denting investor sentiment further. EMT’s stock closed Friday on the BSE at ₹7.98, down 1.24%.
