EaseMyTrip has launched EasyVijay, a new initiative to offer immersive battlefield tourism experiences, allowing travellers to explore historic battle sites in person and virtually.
Introduced on January 26, 2025, to mark Republic Day, EasyVijay gives travellers a unique opportunity to delve into history by visiting iconic battlefields across India and internationally.
The program goes beyond traditional site visits, blending history and travel to provide immersive experiences. It includes curated tours with guided storytelling, exclusive interactions with war veterans and defence experts, and deep insights into key military events. EasyVijay is best for history lovers, military strategy enthusiasts, and those interested in learning about India’s legacy of bravery and sacrifice.
The initiative offers a dual experience, combining physical travel packages to historic battlefields with virtual tours powered by VR and AR technology. Travellers can visit these legendary sites in person or enjoy realistic digital recreations of historical battles from anywhere in the world. AI-driven personalization tailors each itinerary to individual preferences, enhancing engagement with interactive storytelling and in-depth accounts of the battles that shaped history.
In addition, EasyVijay organizes exclusive dining events where travellers can interact with war veterans, military strategists, and historians, offering direct insights into the battles that have shaped nations. These engagements provide participants with a deeper connection to history, making their experiences both informative and emotionally impactful.
Commenting on the new initiative, Rikant Pittie, CEO and Co-Founder of EaseMyTrip, mentioned, “EasyVijay reflects our mission to create transformative travel experiences. Through this initiative, we aim to make history come alive, enabling our customers to emotionally and intellectually connect with the courage and strategy behind these significant events.”
