Travel tech company Easy Trip Planners Ltd announced on Friday that it has entered into an initial agreement with the Korea Tourism Organisation to promote South Korea as a prime travel destination for Indian tourists.
According to a regulatory filing, the collaboration aims to boost Indian tourist visits to South Korea by utilizing EaseMyTrip’s digital presence, industry knowledge, and large customer base.
EaseMyTrip and the Korea Tourism Organisation (KTO) will collaborate on a strategic marketing initiative to enhance awareness, improve travel accessibility, and provide seamless experiences for Indian tourists visiting South Korea, the company stated.
“Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with Korea Tourism Organisation will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customized itineraries,” EaseMyTrip CEO and Co-Founder Rikant Pittie said.
Terming India as an important and growing outbound travel market, KTO Regional Director, India & SAARC Countries Myong Kil Yun said, “… Korea has immense potential as a preferred international destination. Through our collaboration with EaseMyTrip, we aim to introduce Indian travellers to Korea’s unique blend of tradition and modernity, making it an exciting and accessible travel choice.”
Under the agreement, EaseMyTrip will create a dedicated Korea microsite on its platform, featuring tailored travel itineraries, top attractions, and essential travel information designed specifically for Indian travellers.
The platform will produce destination-focused blogs, video content, and social media campaigns to further engage potential visitors and highlight Korea’s vibrant cultural heritage, modern cities, and scenic landscapes.
EaseMyTrip and the Korea Tourism Organisation will also launch co-funded marketing initiatives to maximize visibility and strengthen engagement in the Indian travel market.
