The Department for Promotion of Industry and Internal Trade (DPIIT), operating under the Ministry of Commerce and Industry, has joined hands with Clockwork Media Private Limited, the parent company of TICE News, to improve media access and visibility for startups across India. The two entities formalized their collaboration by signing a Memorandum of Understanding (MoU) in New Delhi, marking a strategic effort to support over 1.8 lakh DPIIT-registered startups, with a special focus on those in Tier 2 and Tier 3 cities.
Sumeet Jarangal, Director at Startup India, and Manoj Singh, Founder and Editor of TICE News, signed the MoU. The agreement aims to bridge a critical gap in media exposure, branding, and outreach services for early-stage startups.
Through this partnership, TICE will provide free media coverage along with affordable PR, branding, and video production services to startups that often face challenges in gaining visibility due to limited resources. These services help founders strengthen their brand presence, engage more effectively with investors and markets, and navigate policy and regulatory frameworks more efficiently.
Speaking at the signing, Sumeet Jarangal said, “This MoU will give new wings to Indian startups by enhancing their visibility and access to growth opportunities. TICE will bridge a critical gap by offering cost-effective media and branding support, particularly for early-stage startups in smaller cities. This partnership will also help bring to light the inspiring journeys of over 1.8 lakh Startup India beneficiaries, encouraging a stronger entrepreneurial culture across the country.”
As part of the DPIIT–TICE collaboration, TICE TV will roll out a series of innovative initiatives aimed at promoting inclusion and innovation within India’s startup ecosystem. One such initiative is the Entrepreneur Generated Content (EGC) Program, which empowers startups to tell their own stories through videos, blogs, and interviews.
The Incredible Incubators of India series will spotlight the pivotal role played by incubators in nurturing entrepreneurial talent across the country. To celebrate and support women-led ventures, Shepreneur Shakti will feature impactful stories of female entrepreneurs and startups.
Additionally, the Aavishkari Entrepreneur Series will focus on showcasing startups operating in emerging sectors such as DeepTech, CleanTech, AI, and Manufacturing. Lastly, the Startup Club of India will serve as a platform to facilitate policy dialogue, engage ecosystem stakeholders, and host curated events, fostering stronger collaboration between state and central agencies.
TICE has also introduced a Hindi section titled “Startup Bharat” on its website to enhance accessibility and inclusivity for regional startups across India. In addition to broadening language access, the platform aims to host curated startup events, workshops, and policy discussions in partnership with state governments and industry stakeholders. These initiatives align and strengthen collaboration between central and state-level startup programs, ensuring more cohesive and inclusive ecosystem development.
Manoj Singh, Founder of TICE News, said, “This MoU allows us to give startups from every corner of India a stronger voice. We’re committed to providing them with media and branding support that is both impactful and affordable. Our goal is to bridge the media gap in India’s startup ecosystem and help Bharat’s entrepreneurs go global through strategic storytelling and engagement. We thank DPIIT, Startup India, Invest India, and NITI Aayog for their trust, and extend special thanks to Sanjiv Singh and Sumeet Jarangal for their invaluable support in making this partnership a reality.”
With more than 180,000 startups registered under the Startup India initiative, the DPIIT–TICE partnership seeks to amplify the voices of entrepreneurs innovating across emerging sectors and underserved regions. By harnessing the power of digital media, curated events, and targeted policy engagement, TICE aims to build a unified platform for storytelling and advocacy within the Indian startup ecosystem.
Over the next two years, the initiatives outlined in this MoU are expected to make the Startup India Mission more accessible, visible, and impactful—one startup story at a time.
