Designaren, a branding, packaging, and UX/UI design studio announced a rebranding as Bokaap Design. They’ve revamped with a new perspective.
It has since evolved into a branding and product design consulting firm that works with customers in the start-up and corporate space across various industries. Consumer products, SaaS, e-commerce, and other services are among them.
Bokaap is pronounced bow-cap, according to the company, and refers to a Cape Town neighborhood noted for its cobbled streets and colorful homes. Since 2020, Bokaap Design has been an amalgamation of Niraali Parekh’s (founder) personal journey and professional vision to evolve with market shift and digital escalation. According to Parekh, the goal is to take a more strategic approach to design and provide end-to-end product design solutions to clients.
Parekh said, “At the heart of this revamp is the intent to focus on our core strengths owing to our exposure and versatility and delivering products for bridging business goals while meeting user needs. I have taken time to reflect on my journey through Bokaap for my next phase of growth. Some things about us have changed, and others, like our commitment, integrity, and personalised service will always stay the same.”