Agritech startup DeHaat has acquired AgriCentral, a farm advisory platform owned by Olam Agri, through an all-cash business transfer deal.
This acquisition aims to enhance DeHaat’s digital services for farmers, broaden its reach within the farming community, and solidify its status as India’s largest comprehensive agritech platform.
AgriCentral is an app-based platform for Indian farmers with over 10 million users. Founded in 2018, it offers real-time crop prices, personalized crop planning, health diagnostics, and community interaction.
Leveraging technologies like GPS, satellite imagery, big data, and machines, DeHaat cofounder and CEO Shashank Kumar said, “DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across more than 120,000 villages through a network of over 15,000 DeHaat Centres.”
“AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers,” he added.
Through this deal, DeHaat will now cater to over 12 million farmers nationwide, positioning itself to exceed its 2024 farmer network goal.
Established in 2012 by Kumar and Amrendra Singh, DeHaat is an all-inclusive agritech platform offering farmers a wide range of services, including high-quality agricultural inputs, tailored farming guidance, financial support, and market linkages to sell their produce.
The startup has secured $221 million in funding from investors such as Temasek and Prosus Ventures, with its most recent valuation reaching $700 million.
DeHaat has grown its digital network to include over 15,000 centers across 11 states, providing personalized crop advisory and digital services to 2.7 million farmers. These centres distribute over 3,000 agricultural inputs and have established exclusive distribution partnerships with over 10 global bio-agri-input innovators to promote sustainable farming practices.
The Gurugram-based startup reported a consolidated net loss of INR 1,133.1 Cr in the financial year 2023-24 (FY24), a 3.76% increase from INR 1,094.4 Cr in the previous year, primarily driven by rising expenses.
Despite this, the company reduced its operating losses by 42% year-over-year in FY24 and remains on course to achieve breakeven by the final quarter of the current financial year (Q4 FY25).
