Women’s wellness and hygiene brand Nua has secured ₹35 crore in a pre-Series C funding round led by Mirabilis Investment Trust. Investors, including Samir Singh and ShuchiKothari, participated.
The Mumbai-based company has now raised $21.5 million, including this latest round, from existing investors such as Lightbox VC, Kae Capital, actress Deepika Padukone, and VindiBanga.
According to a press release, Nua will use the funds to expand its retail presence and launch new products across key channels, including marketplaces, quick commerce, and offline retail.
“The past 12 months have been exceptional for Nua. Not only have we become profitable, but we have also grown over 2.5x in revenue. We reached an important milestone by becoming profitable in Q2, crossed Rs. 100 Cr net revenue ARR in Q3 and are now on track to reach Rs 150 Cr net revenue ARR in the next quarter. The capital raised in the current round will accelerate our journey to achieving the growth milestones we have set for ourselves,” says Ravi Ramachandran, CEO & Co-founder.
Founded in 2017 by Abhishek Ramanathan, Nua is a digital-first women’s wellness company dedicated to providing holistic and personalized solutions to women’s real challenges. Initially known for its innovative, toxin-free sanitary pads, the brand has expanded its portfolio to include period panties, intimate hygiene products, cramp-care solutions, postpartum care, and products for managing cyclical acne.
Nua differentiates itself in the growing market by focusing on a comprehensive approach to women’s wellness, offering safe, high-quality products, engaging content, and fostering a strong community. The company plans to accelerate growth over the next 6–8 quarters by investing in new products, content, and emerging distribution channels.
In the past year, Nua has introduced several new product categories emphasizing comfort and toxin-free formulations, such as extra-long night pads, disposable period panties, menstrual cups, and postpartum essentials. Its products are on its website and leading e-commerce platforms like Zepto, Amazon, and Flipkart.
Market research indicates that the global feminine hygiene products market projects to grow from $31.8 billion in 2023 to approximately $66.7 billion by 2033, with a CAGR of 7.7% from 2024 to 2033.
Nua reports significant growth, having become profitable while increasing revenue by 2.5x. It achieved profitability in Q2, surpassed ₹100 crore in net revenue ARR in Q3, and aims to reach ₹150 crore in the next quarter.
Nua rivals established brands such as Whisper, Stayfree, and Sofy in the competitive feminine hygiene space.
