Anveshan, a farm-to-consumer food brand, has secured ₹48 crore in a Series A funding round led by Wipro Consumer Care Ventures, with additional backing from existing investors such as DSG Consumer Partners, Titan Capital, Winners Fund, and Force Ventures.
The round also included participation from angel investors like Aman Gupta and Sameer Mehta of BoAt Lifestyle. This funding mix of primary and secondary capital enabled partial exits for some early backers and allowed ESOP buybacks for employees.
Anveshan plans to use the fresh capital to scale its partner manufacturing ecosystem, improve supply chain infrastructure, enhance its tech-based traceability platform, and amplify its branding and marketing initiatives.
Launched in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan offers minimally processed food products made in rural communities.
According to the company, it has reached a net revenue run rate of ₹100 crore in FY25, growing at an annual rate of 80%.
“We didn’t just want to build a food brand; we wanted to rebuild trust by making food that’s clean, traceable, and rooted in the wisdom of our Indian traditions. Today’s conscious consumers don’t just want taste; they want truth on their plate,” said the founders at Anveshan.
The company aims to grow into a ₹500 crore brand in the coming years and is working towards achieving EBITDA profitability. According to the statement, Anveshan’s focus on direct sourcing and efficient supply chain integration is helping drive robust gross margins.
“We are excited to triple down on Anveshan. The brand is at the forefront of the minimally processed revolution in oils and ghee, perfectly aligned with our belief in healthy living as a core consumer theme. The brand has scaled over 10x since our first investment, with top-decile capital efficiency, sharp category focus, and a disciplined SKU strategy, emerging as a leader across digital channels. With large incumbents now entering the space, the category is set to explode—and we believe Anveshan is best positioned to lead this next phase of growth,” said Hariharan Premkumar, Managing Director, DSG Consumer Partners.
Sumit Keshan, Managing Partner, WIPRO Consumer Care–Ventures, shared, “We are excited to invest and partner with Anveshan in their journey to provide high-quality preservative-free products to consumers. Their focus on quality, traditional process adoption, and customer centricity is helping in creating brand Anveshan. This marks our 14th investment from our fund and third in the food sector.”
