New Delhi, 27th August 2024: Crown Rice, a leading basmati brand in the rice industry, proudly introduces its latest offering, Diet Rice, a premium low glycemic index (GI) Basmati designed for health-conscious consumers. This new offering highlights Crown Rice’s commitment to providing nutritious options with a low glycemic index, aligning with modern dietary needs. This launch also signifies a significant step in the company’s global expansion, extending its reach to over 30+ countries and introducing its innovative products to a wider audience.
Crown Diet Rice undergoes a unique hydration process where the intact rice seed, including the husk and bran, is soaked, steamed, and dried at a specific temperature. This method enhances its nutritional profile, increasing vitamin content while maintaining mineral levels. The cooling process further promotes the formation of type 3-resistant starch, which acts as a prebiotic (food for probiotic bacteria) and supports gut health, with double the fibre of regular white rice and a low glycemic index of lower or equal to 55. Diet Rice delivers the traditional taste of rice that everyone loves, with the added advantage of superior nutrition.
Amit Marwaha, Managing Director of DRRK Foods Pvt Ltd, advocates the product, stating, “We are happy to introduce Crown Diet Rice, which embodies our commitment to blending innovation with health. This new product is designed to exceed the expectations of today’s health-conscious consumers by offering superior nutritional benefits and exceptional taste. Its unique hydration technology and milling processes ensure a premium quality rice that stands out from traditional and brown rice options. With Crown Diet Rice, we are setting a new standard in the rice industry by delivering a product that truly meets the needs and tastes of modern consumers. Also, this means Consumers can now enjoy every dish and cuisine without worrying about elevated sugar levels.”
Crown Diet Rice is processed using advanced machinery and cutting-edge technology from Satake Corporation, Japan. This results in long, fluffy grains with an exquisite nutty flavour and high nutritional value, setting it apart from other available rice varieties.
About Crown Rice
Crown Rice, a flagship brand of DRRK Foods, is renowned for its commitment to quality and innovation in the basmati rice industry. With a focus on delivering premium products, Crown Rice caters to retail segments and the HORECA (Hotel, Restaurant, and Catering) sector while bringing Indian grain to an international audience.
