Creador, a private equity firm based in Southeast Asia, has acquired a majority stake in MG Group, a B2B hospitality marketplace, for an undisclosed amount.
According to an official statement, the Indonesia-based MG Group, which reportedly connects 350,000 accommodation suppliers with 8,000 buyers, aims to leverage this acquisition for global expansion.
The company highlighted its cost-efficient hotel distribution technology, MG Jarvis, which provides seamless connectivity, and noted its strong position in Southeast Asia’s booming travel market. In 2024, the statement added that MG Group achieved an impressive 50% year-over-year growth.
“Asia is not just the largest travel market; it’s the region defining the future of travel,” said Brahmal Vasudevan, founder and CEO of Creador. “MG Group’s innovative platform and lean business model make it uniquely equipped to lead the next wave of growth in global B2B hospitality. With this investment, we are building a global platform from the world’s fastest-growing region.”
“This is a defining moment for MG Group,” said Brett Henry, president director and CEO of MG Group. “Partnering with Creador provides us with the resources and expertise to expand our footprint, strengthen our platform, and deliver greater value to our partners. Together, we will shape the future of B2B hospitality in Southeast Asia and beyond. I would like to thank Northstar for their steadfast support during the COVID pandemic years and for enabling MG Group’s digital transformation, which laid the foundation for our current success.”
Founded in 2000, MG Group connected over 8,000 global accommodation buyers with more than 350,000 accommodation suppliers.
The financial details of the transaction have not been disclosed by the firms involved.
