BWH Hotels, the global hospitality group behind WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, has launched AutoClerk® Atlas, a next-generation Property Management System (PMS) developed in collaboration with HotelKey. This launch represents a major advancement in BWH Hotels’ technology evolution, focused on transforming hotel operations, enhancing guest experiences, and improving efficiency across its international network.
AutoClerk Atlas is a modernized version of the long-standing AutoClerk system, blending BWH Hotels’ deep industry expertise with HotelKey’s advanced cloud-based technology. The partnership combines scalability, reliability, and intelligent automation to deliver a PMS that is simple, powerful, and built for the future of hospitality.
Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels, said, “AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we’re introducing a world-class Property Management System that’s scalable, intuitive, and future-ready.”
Designed to address today’s operational demands, AutoClerk Atlas provides a comprehensive suite of features. It enables one-day onboarding with integrated training modules for quick and efficient adoption. The system streamlines daily operations through automated payments and reconciliation, while offering actionable guest insights that empower hotel teams to deliver personalized service. Additionally, AutoClerk Atlas ensures seamless integration with both existing and third-party systems, providing smooth connectivity across hotel operations.
Aditya Thyagarajan, Co-Founder and President of HotelKey, stated, “We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience.”
Echoing this sentiment, Fareed Ahmad, Co-Founder and CEO of HotelKey, added, “Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We’re focused on delivering a smooth transition and giving hotel teams the tools they need to thrive in an evolving industry.”
With the launch of AutoClerk Atlas, BWH Hotels not only reaffirms its dedication to investing in advanced technology but also actively strengthens its efforts to support growth, enhance guest satisfaction, and further streamline operations across its global network of nearly 4,300 hotels.
