Brij Hotels, a group of boutique hotels, has announced the successful closure of its Series A funding round. The round was led by the Manipal Education & Medical Group (MEMG) Family Office, with strategic participation from investors like Abhay Jain, Abhiroop Jayanthi (MD of Bain Capital), Rajendra Rao, and Prashant Deshpande. This investment is crucial for Brij Hotels’ strategic expansion in the competitive hospitality industry.
The Indian consumer landscape is changing, as guests now crave unique experiences that combine luxury with local culture. According to a report by HVS ANAROCK, the global boutique hotel segment has grown by over 50% in the last three years. Acknowledging this trend, Brij strives to provide immersive experiences in unique locations, preserving each area’s rich heritage and promoting sustainability for an authentic and memorable stay.
Udit Kumar and Anant Kumar, co-founders at Brij Hotels, expressed their enthusiasm about the funding, stating, “At Brij Hotels, our commitment extends beyond providing luxurious stays; it encompasses celebrating and empowering the heart and soul of our destinations – the local communities. Our hospitality essence lies in collaborating with original creative entrepreneurs and artisans who uphold centuries-old traditions and sustainable practices. We are thrilled to have the support of investors like the MEMG Family Office, Abhay Jain, Abhiroop Jayanthi, Rajendra Rao, and Prashant Deshpande, who share our vision. With their backing, we are not just expanding; we are embarking on a journey to become a unique storytelling and hospitality destination, offering an authentic, well-designed experience that connects our guests with the rich heritage of each locale.”
Dr. Ranjan Pai, chairman of the Manipal Education & Medical Group, commented on the investment, stating, “Brij Hotels’ combination of luxury and local engagement presents a refreshing perspective for the modern traveler. We believe that under the leadership of Udit & Anant, the Brij team is building a distinctive company in leisure travel.”
