Bengaluru, June 28th 2024 – Bold & Beyond, a leading integrated PR and Marketing Agency headquartered in Bangalore, proudly announces its latest collaboration with Mysore Saree Udyog (MSU), a leading ethnic wear brand renowned for its timeless elegance and cultural heritage.
Bold & Beyond’s partnership with Mysore Saree Udyog extends beyond conventional marketing efforts to encompass a comprehensive Digital, Creative, PR and Influencer Marketing scope. Leveraging its innovative approach, the agency aims to amplify MSU’s brand presence both locally and globally through strategic communication strategies tailored to resonate with diverse audiences.
The collaboration will witness a seamless blend of tradition and innovation, with Bold & Beyond crafting cutting-edge digital and influencer marketing campaigns and PR initiatives to showcase MSU’s rich heritage while captivating modern consumers. This approach aims to strengthen the brand’s overall presence by highlighting its dynamic apparel and building a distinctive brand personality.
Through captivating storytelling and immersive brand experiences, the partnership seeks to forge deeper connections with MSU’s audience, fostering loyalty and engagement.
Dinesh Talera, Co-Founder of Mysore Saree Udyog, expressed his excitement about the collaboration, stating, “We are excited to partner with Bold & Beyond on this transformative journey. Their strategic expertise and innovative approach will not only elevate our brand presence but also enable us to connect with consumers in new and meaningful ways. Together, we look forward to showcasing the essence of Mysore Saree Udyog and sharing our heritage with the world.”
Sonalika Pawar, Founder & CEO of Bold & Beyond Pvt. Ltd., shared her enthusiasm for the collaboration, saying, “Our partnership with Mysore Saree Udyog, a symbol of India’s rich textile heritage, exemplifies the fusion of tradition and innovation. By harnessing the power of storytelling and digital platforms, we aim to elevate the brand’s narrative. This cherished, homegrown brand holds a special place in the hearts and minds of consumers, particularly in South India. Our goal is to enhance its visibility not only nationally but overseas as well. With our compelling marketing strategies, we strive to rekindle the brand’s magic, enabling it to scale new heights. We are committed to creating memorable experiences that resonate with consumers, driving both awareness and affinity for Mysore Saree Udyog.”
About Bold & Beyond
Founded in 2021 by industry visionaries Sonalika Pawar and Shylesh Jain, Bold & Beyond, formerly Meraki Creative Inc., has rapidly emerged as a powerhouse in the marketing and PR industry. With an unwavering commitment to excellence and innovation, Bold & Beyond lives by the ethos “Dare. Break. Captivate.”
In just three years, Bold & Beyond has revolutionized brand communication across sectors, including Hospitality, Lifestyle, Real Estate, Fashion, Alco Bev, FMCG, Tech, and Retail. Offering a comprehensive suite of services—PR, Influencer Marketing, Branding & Design, and Digital Marketing—they propel brands to unparalleled heights. By daring to be different, pushing boundaries, and captivating audiences, Bold & Beyond crafts compelling brand stories that leave a lasting impact on the world of marketing.
