Flipkart co-founder Binny Bansal has launched a new venture called Opptra, a franchising business designed to revolutionize how consumer brands expand across Asia. Opptra is creating a portfolio of franchised businesses specializing in specific categories within local markets. The venture equips these businesses with centrally developed technologies and a shared global supply chain infrastructure.
“Many consumer brands have the potential to scale globally, but navigating new markets is tough—cultural, infrastructural, and regulatory differences make it complex, especially in a rapidly evolving retail landscape. Opptra unlocks Asia for brands by combining deep market expertise, cutting-edge tech, and a powerful supply chain. But Asia is just the start—our longer-term vision is to take brands from anywhere to everywhere worldwide,” said Binny Bansal, Opptra founder and chairman.
Bansal, who co-founded the Indian e-commerce giant Flipkart and exited in 2019 after its $20 billion sale to Walmart, is now focused on helping brands unlock their global growth potential through Opptra. His goal is to equip these brands to thrive in a retail landscape that is rapidly evolving due to digital disruption.
Opptra has attracted several top industry experts, including Ranjit Babu, a retail veteran with senior roles at Nokia, Apple, and Amazon India, who now serves as CEO of Electronics and General Merchandise at Opptra. The technology team is led by Giridhar Yasa, formerly with Lendingkart and Flipkart, while Anand Raj, who has experience at Flipkart and Swiggy, will oversee the supply chain. Puneet Khanna, Vice President and Head of Exporio GCC, brings expertise from the Apparel group, and Rahul Gupta, previously with Amazon and Upscalio, is Vice President and Head of Terraspan.
At Opptra, each franchising business will act as a master franchisee or licensing partner, fully committed to the brands’ success. Unlike traditional distribution partners focused on brick-and-mortar stores, Opptra will use its e-commerce expertise to speed up market entry. With Asia driving 70% of global consumer growth, the rise of e-commerce has reduced expansion barriers, offering brands lower entry costs, wider reach, and faster adaptability. Each business will blend online and offline channels to suit local consumer behavior and category needs.
Opptra’s franchising businesses will offer end-to-end capabilities, including product adaptation, import compliance, omnichannel distribution, and manufacturing when necessary. The company distinguishes itself by enabling faster launches and smarter long-term growth through AI-driven localization, digital-first branding, rapid fulfillment, and strong data analytics.
Two businesses are already operational: Exporio, focused on fashion and lifestyle brands expanding into the GCC region, and Terraspan, which serves home and kitchenware brands entering India, the GCC, and Southeast Asia. Additional franchise businesses in Electronics, Sports, Babycare, and General Merchandise are in development. Each aims to be the preferred partner for brands entering any Asian market.
Opptra is developing advanced technology to support its franchise businesses, enabling faster market entry, smarter product decisions, efficient operations, and long-term growth. At its core is a tech-driven global supply chain integrating robotics, automation, and smart logistics, built on Binny Bansal’s experience scaling Flipkart.
In addition to Flipkart, Bansal has co-founded, supported, or advised ventures such as xto10x, Udhyam Learning Foundation, Three State Ventures, 2GUD, and 021 Capital.
