Global VC firm Bessemer Venture Partners has forecasted that India’s digital economy could reach $1 trillion in the next ten years, driven by the intersection of commerce, content, and increasingly discerning consumers.
The firm projected in its report titled “Click, Watch, Shop: The Indian Consumer Opportunity” that the next wave of value creation in India’s consumer internet sector will be five times greater than that of the past decade. It expects much of this growth to come from startups building in areas like quick commerce, direct-to-consumer (D2C) brands, and mobile-first content platforms.
“Because of confluence of different sets of events, like smartphone penetration, improvement in the overall income levels of the country and the fact that there is a lot of favourable policy developments, we feel that India is well poised to be a trillion-dollar economy on the tech and digital side in the coming years,” said Anant Vidur Puri, partner, Bessemer Venture Partners.
Bessemer Venture Partners identified quick commerce as a major trend transforming the online retail landscape, with platforms like Zepto, Blinkit, and Swiggy Instamart accelerating consumer adoption of rapid delivery services.
The report also pointed to the emergence of verticalised quick commerce startups such as Snabbit, Swish, and Slikk.
In the consumer brand space, the firm observed that direct-to-consumer (D2C) startups across categories like fashion, fitness, personal care, appliances, and food—including Blissclub, Snitch, Mokobara, The Whole Truth, and Minimalist—are meeting the rising demand for aspirational, high-quality products from India’s young, digitally savvy consumers.
Bessemer’s report also highlighted strong investor momentum in emerging sectors such as micro-transactions, pet care brands, mobile gaming, and content platforms designed for short attention spans.
It further noted that with artificial intelligence (AI) now integrated across consumer touchpoints, brands are using the technology to address key challenges at scale.
Since launching its India operations in 2006, Bessemer Venture Partners has backed over 80 startups in the country, including BigBasket, PharmEasy, Urban Company, and Livspace. Nine of its portfolio companies have gone public, with notable names like Swiggy, Indian Energy Exchange, and Bharat Matrimony.
Earlier this year, the firm closed its second India-focused fund at $350 million, with plans to invest in startups across sectors such as AI, SaaS, fintech, digital health, consumer brands, and cybersecurity.
