Pilgrim, one of India’s fastest-growing beauty and personal care brands, has raised ₹200 crore in primary and secondary funding rounds. The round saw strong participation from existing investors, including Narotam Sekhsaria Family Office (NSFO), Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust. New investors, such as Vertex Growth Fund and Anicut Equity Continuum Fund, also joined in, underscoring their confidence in Pilgrim’s future.
This latest funding has catapulted Pilgrim’s pre-money valuation to ₹3,000 crore, a significant jump from its 2024 valuation. The mixed funding reflects strong backing for the brand’s leadership in the beauty industry and impressive growth potential. Pilgrim’s innovative products, science-backed formulations, and a highly engaged customer base drive this support.
The capital raised will fuel Pilgrim’s expansion into offline channels while enhancing its research and development capabilities. Though already profitable online, this funding will help the brand strengthen its omnichannel presence and position itself for sustainable long-term growth.
Commenting on the milestone, Gagandeep Makker, Co-founder of Pilgrim, said: “This investment represents a pivotal chapter in Pilgrim’s journey. Our unwavering commitment to delivering innovative, ingredient-driven beauty solutions has fostered deep consumer loyalty and established us as a category leader in the beauty space. With this new capital, we are poised to expand our offline presence and enhance our research and development capabilities. The unwavering trust of our investors is both a validation of our vision and a catalyst for what’s next.”
Pilgrim’s unique brand philosophy focuses on discovering the finest international beauty ingredients and combining them with science-backed formulations. This approach showcases its expertise in blending high-quality, globally sourced naturals with innovative solutions. As the brand expands, this funding will propel Pilgrim to new heights, solidifying its position as a leader in beauty innovation and driving its market growth both in India and internationally.
Pilgrim aims for continued growth with a gross Annual Run Rate (ARR) exceeding ₹800 crore and a rapidly expanding retail presence.
